Zach Oreo Tpk (1983, Paris)

Zach, born to an American mother and a French father, has had graffiti in his life since childhood. However, he considers his true immersion in the urban art movement began when he moved to central Paris in the late 90s, where the walls and tunnels of the capital became his playground.

Over the years, despite his passion for graffiti, Oreo realized that the art form—especially with the anti-tag repression of the 2000s—was not a sustainable career. In 2005, after several trips to the United States, Oreo turned to clothing customization, marking the beginning of his entrepreneurial journey at the iconic Flea Markets of Clignancourt. Over nearly a decade, this self-taught artist honed his skills as a graphic designer, screen printer, and perfected his airbrush technique.

In 2009, he founded his own brand, Endzlab, and it was during this time that he created the iconic character The Badass Bear—a mischievous bear cub that has come to represent much of Oreo’s artistic output, both on the streets, on canvas, and in his textile creations.

However, The Badass Bear is only one aspect of Oreo’s diverse artistic universe, which knows no boundaries. He enjoys playfully subverting familiar characters or brands, using satire to challenge and engage with the viewer. Through this approach, Oreo seeks to make his art both accessible and relevant, while firmly grounding it in the contemporary moment.

Permanent artist in Artevistas Gallery